I wonder….

1. What do the people working for places like Lakme, L’Oreal, and ……. etc do….???
I mean, marketing , R & D, manufacturing, the chemicals involved, the technology incorporated, designers that work in making a lip gloss( I’ve been told that lip stick is so passé) that is new and improved because of the shape of the felt tip applying end…. That is made in to mould and “Kiss” the female lip… (????)
What is the manufacturing process? What “technical” skill or expertise is needed in this field? What educational qualifications do you need for this? What’s all the science behind this? Is a lab worker also expected to have the latest long last matte finish rouge on her cheeks when at work….???May I picturize her with frizzy hair and large teeth who canters and scurries rather than sashay “gracefully”?
How much do you “really have to know your product” if you have a nail paint? What if you are a man?!?!
Can I work for one of the polished smoothened places … even as a receptionist…. If I have un waxed arms and a 30 inch-and-still-fluctuating waistline?
Does looking sexy, sounding smooth and thinking blank qualify as being suitable for the job description ???
I’m not prejudiced…. Just wondering.

2. A professional killer…like they show in the Bollywood movies. How come the aam aadmi don’t have access to them.im not daft…. I do understand the intricacies of being in the profession, the limited publicity and availability of the person who could do the job.
The reputation of this individual, the niche population who will have access to them. I mean, you can’t just Google, or “Ask Laila” or “Just Dial” to get the services you are looking for.
Fantastic branding work isn’t it? Exclusive… only for those who can afford it…and can get away with it….yet…. so commonly known.
Does any B school consider this as a topic or activity for an exercise in brand building, promotions and PR….market research, competitor analysis or whatever....?







2. An excerpt from Advaita Kala,s “Almost Single”…..
“by the way, have you noticed the manner in which the Page 3 culture has fostered the birth of so many new careers? Suddenly being a lifestyle or art consultant, or even a pashmina shawl collector have become worthy ways of earning a livelihood. The only qualification required is big money ….” ( to survive on….from the sugar daddy????)
While I totally agree and support this….please doesn’t question the choice. The book was a present for a dear friend… not for the story…. But for the SULA Wines that it endorses.Thanx!!
Btw….. I DO recommend a Sula Chenin Blanc and the Blush if you aren’t a wine drinker….. And the Sula Cab Shiraz 2007 if you are.

4. For those who are wanting to start something new….. Be it making grape cider or setting up a waste recycle plant ….do you do the jazzy market feasibility, and an elaborate financial proposal etc…..
How much does it take to actually just translate the bit of imagination, to be able understand the technical knowhow because its needed to know…. and not because you have to present it?
A question borne of sheer in eOxperience…. Is there any marketing tool more powerful than one’s own conviction?

5. The question : “what do you do???”
The literal and most widely applied meaning….what do you do for a living.
The answers:

a)“ I’m working for XAYBZC company….” This means that the post, designation, or nature of work is not worth mentioning or not something that you’d understand.

b)” I’m a furniture maker/ bungee jumper/poultry specialist/ escape artist…..”
This means that I may not have a regular income, but I am indeed a professional.

c) “I’m taking some time off to do my own thing.”
Translated: I can afford not to keep a job…..and thus I am above you, you commoner!

A standard refrain from ppl who are just into something new….” This is something that I’ve really been wanting to do…..”
Optional appendage… “for a long time/ ever since I was a child.”

It’s amazing to note the various meanings, implications and stories that lie beneath it. Truly mind boggling…. And I’m not being sarcastic.

My point here……what is it that I really do……
Damn…. Why can’t I say I’m a dreamer……
I do it all the time, day and night. All the work I’ve done so far is based on just that.
What I speak and what I am…. Is all about the various dreams I dream…..from banana chips manufacturing to writing this while at work.
Heck…. This dreaming is not helping….. Nor paying….lol!!!